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So, it's no secret that we love partnering with bloggers, artists, designers, stylists, photographers, musicians over here - we love to be inspired by all the amazing things that people are creating! We wanted to celebrate some of the awesome women that make up our Blowfish family, so we started this It Girl program! An It Girl exudes effortless originality, isn't afraid to express herself, and offers a bit of the unexpected! She also has amazing style - so we've asked her to pick a selection of her favorite shoes!

Meet our newest It Girl, Jackie Capozzoli. This blonde ambition is the jewelry designer and owner of JAKIMAC, a graphic artist, a total fashionista, and brand new to Los Angeles. Jackie moved out west from Chicago with her puppy, Blueberry, to join her long-time boyfriend, Tom. She is diving right into the fashion scene, already exploring the local shops and eateries, checking out the beach and getting used to the warm fall weather.



Jackie's charisma, drive, and personal style made her our top pick for our December It Girl. Keep on the lookout because some of her amazing designs will be featured in our Spring 2013 photoshoot!

Our interview with Jackie:
Do you prefer heels or flats?
Flats. I can't wear heels, unless they are wedges or platforms. I like kitten heels and cowboy boots because the heel isn't too high.

What are your hobbies?
I love yoga, hiking, hanging with my doggie, and I also paint occasionally.
What do you like to listen to?
I like classic/alternative rock. I love Red Hot Chili Peppers, The Rolling Stones, Foo Fighters, and I've been getting into crazy female vocalists like Grimes and of course, Florence.
What are your favorite things about L.A.?
I love the downtown Fashion District; it is a great resource for jewelry, textiles, and apparel. I also love hiking and being active all year long.
What's the best meal you've had in L.A.?
My best meal was at the 101 cafe. I got a bagel with lox and it was $14, but it was so amazing and so worth it. It is a typical diner atmosphere, but I had just watched Pulp Fiction, so being there was really cool.
Where are your favorite places to shop?
Wasteland on Melrose & Melrose Market on Sundays. I may be showing my jewelry at the Melrose Market, so look out for me! There are some great deals on vintage clothing.
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Where do you find inspiration?
I find inspiration in old objects. I collect rocks, take those organic shapes and try to mimic them. Also, street style. I see what a person is wearing and adapt that into something I can make my own.
How do you stay inspired?
I try to make something every day. I either sketch or play around with materials to keep my mind thinking. It is also important to get out of the house and keep moving those gears!
What jewlery designers do you admire?
I love Pamela Love. She is amazing. I also love Delfina Delettrez who does a lot of insect inspired jewlery.
What is the most important lesson you have learned as a business owner?
It is important to take risks, but limit them. I also learned to be more self disciplined.

What is the most rewarding part about owning your own business?
Finding a customer that really falls in love with a piece. I made a custom antler piece for musician that he wore to all of his shows. I love showing my jewelry at music festivals because you can meet the customers in person and see how the piece pulls together their outfit.
Where do you see yourself in 5 years?
I hope to be leading designer with multiple awards under my belt. O, and showing at New York Fashion Week. I want to be doing full on accessories, handbags, shoes and more leather goods.
Tell us a fun fact about yourself…
I am a Jeep owner, and proud of it!

Look out for our fabulous It Girl, Jackie of JAKIMAC! You can find her in our Spring '13 lookbook, showing at fairs and festival all across the map, perusing the shops in downtown LA's fashion district, playing around Venice beach, or walking her dog around her new home in Hollywood.
You guys, I love baking. I also love rainbows. When the two combine there's just nothing better. :)
We recently made some rainbow cupcakes & rasta cupcakes and I honestly think that the crazy colors made them taste even better.

The big secret of the rainbow cupcakes....separate containers + food coloring! :)


These rasta cupcakes also look a little different because the batter was chocolate...hehe!
What's your favorite thing you've ever baked? Holler at me!
Keep up with all the baking adventures here. <3
LOVE YOUS!
O my gosh. It is my favorite day of the year!!!! Not only is it Halloween, but it is my 25th Birthday as well! This means a day full of candy, cake, costumes, potlucks, presents, fancy dinner with friends, and plenty of people watching!

I haven’t dressed up yet this year because last weekend I went camping in Joshua Tree rather than staying in Los Angeles for the Halloween parties. The best part of the trip was seeing the landscape where Dr. Seuss found his inspiration. Camping was amazing, but I am glad that Halloween falls on a Wednesday this year so I have another chance to dress up this weekend! This year, I decided to dress up as Selene, Goddess of the Moon. I already have a beautiful white dress, so I will just need to make this a makeup heavy costume. I was even thinking about getting a cool white wig, just for fun!

Every year I have the hardest time figuring out what I want to dress up as, and then Halloween is here and I see so many amazing ideas, just after I make my decision. This year was no exception. I wanted to be a flapper, but I chose the moon goddess so I didn’t have to buy a dress. Now I am seeing all of these creative ideas for costumes that I wish I saw two months ago, but ahhh well, ‘tis how it goes. I am writing these ideas down for next year!

What did you dress up as for Halloween this year?! If you didn’t know, Blowfish is having an INSTAGRAM COSTUME CONTEST!!!! All you need to do is post a picture on Instagram with #BFHALLOWEEN! We will be picking our favorite costume of the week and announcing the winner on Friday, 11/2 at 3pm PST. The winner will receive a special treat from us! Pretty easy, and super fun, so make sure you snap a shot of yourself out on the town celebrating Halloween and enter #bfhalloween on Instagram for your chance to win!
Have the BEST HALLOWEEN EVER!!!!
Just over two years ago, my mom was diagnosed with Breast Cancer. She was one of the healthiest and strongest women I've ever encountered, so when I learned she was sick with cancer, it changed my life. In the past, I thought that cancer only affected unhealthy or old people; this couldn't be farther from the truth. I know now that cancer does not discriminate.
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I didn’t get to see a whole lot of my mom while she was on the road to recovery since I was already living far from home at the time of her diagnosis. It often feels surreal when I tell people my Mom is a Breast Cancer survivor, since I only saw her a handful of times when she was sick. In so many ways I wish that I could have been close to her so I could have been more helpful, but selfishly, I know that it would have been hard for me to see her sick on a regular basis. The mom I knew was never sick.
Although we were separated by many miles, my mom was always in my thoughts and I made efforts to relate to what she was going through in my own way by making changes in my own life. I started eating healthier, practicing yoga, and finding balance, mentally and physically. I learned the risk factors and tried to eliminate as many as possible. I stopped drinking out of plastic water bottles, started using natural deodorants, cut down my meat intake and started eating super foods like papaya, mushrooms and cacao. I figured we have the same genes, the same tendencies, and I could at least try to make an effort to reduce my own risk factors. As I began making healthier choices, I felt like more of a grown up; funny how that happens.
I researched preventative measures, but up until recently, I didn’t know a whole lot about what it was like to actually battle Breast Cancer. My Mom didn’t feel as comfortable talking with me about her sickness, probably because she didn’t want me to worry. I can certainly understand, because much like my mom, I sometimes have trouble talking about my feelings as well.
Through Blowfish’s support of Breast Cancer Awareness month I have attended two events with Susan G. Komen, and had the opportunity to speak with our It Girl, Zandi DeJesus, who is an amazing 28 year old breast cancer survivor. These experiences have helped me to learn more about the disease and connect with women like my Mom. It has been a truly wonderful experience.
My mom’s battle with Breast Cancer was tough, but it also helped us grow closer, and helped me realize I needed to make healthier choices in my own life. I also loved seeing our family come together and how wonderful my Dad was in the ways that he cared for her in her time of need. He honored his vows to care for her in sickness and in health and he allowed me to feel confident that she was ok, and for that I am so grateful.

My mom has been in remission for a year. Now, I see in her a new appreciation and zest for life. I imagine her experience fighting for her life helped her to take a step back and focus on what is most important, living in the present and finding peace and happiness. As I get older, I see myself in her more and more, which I know is a good thing. My mom is amazing, loyal, graceful, loving and strong as ever. I admire her fight and am thankful for organizations like The Beautiful Day Foundation, who work to help women like my mom find hope and get better.
I love AUTUMN! Fall in Los Angeles is quite different than what I am used to, but still just as enjoyable. I haven't worn nearly as many socks this October, and I'm getting quite used to warm sunny days and cool evenings. The last couple nights have felt especially autumnesque in the most perfect way. Brisk temperatures, spooky winds, and purplish hues. I love looking at the dark silhouettes of the trees against the glow of the moon. The grocery stores are still full of pumpkins, gourds are abundant at the local Farmer's Markets, pumpkin lattes are plastered in every coffee shop window, and Halloween is just around the corner.
I thought I would take a minute to appreciate my favorite things about Fall before winter strikes. (Although, I hear winter isn’t too far off from fall in Los Angeles!)
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My favorite things about fall are…
Hot Apple Cider! There is nothing quite like a warm apple cider to warm your belly and your mind.
Pumpkin Flavored Everything! I haven’t had as many cravings for Pumpkin Lattes and Pies since the cold hasn’t quite settled in, but I have enjoyed pumpkin ice cream and granola! Mmmm. Every time I walk into Trader Joes I want to fill my cart with pumpkin butter, cookies, and pies galore!
The color ORANGE! Orange is my favorite color, and when October hits, it’s everywhere. Even though the trees aren’t quite as colorful here, I am seeing plenty of orange flowers and decorations to curb my color craving.
Changing leaves! When the leaves change, it spurs a bit of change in all of us. I will be turning 25 on Halloween this year, so it feels like I am turning over a new leaf as well!
Moccasin time! Fall is the one time of year that is prime moccasin wearing weather. No snow to get them wet, and not too much heat where your toes get sweaty and turn orange from the leather. Perfect.
Hoodies! ‘Nuff said.
Sweets! People get so excited about pumpkin that they start baking like crazy and I am totally willing to be the taste tester. I am not much of a baker, but if you put sugar in front of me, I will eat it. O and, candy?! I still have to go get my annual bag of brach’s candy corn.
Halloween! Halloween is the best! Period. Costumes, candy, parties, running around the streets, discounts, fun decorations, and it’s my birthday! Can’t top that.
After all this fall talk, I am so looking forward to a lovely weekend in the mountains, camping with my dog and my boyfriend (visiting from Chicago!), and all of my best friends! Hiking, cooking, hanging around the campfire, toasting up some marshmallows and simply enjoying the autumnal equinox. What are your favorite things about fall?
So, it's no secret that we love partnering with bloggers, artists, designers, stylists, photographers, musicians over here - we love to be inspired by all the amazing things that people are creating! We wanted to celebrate some of the awesome women that make up our Blowfish family, so we started this It Girl program! An It Girl exudes effortless originality, isn't afraid to express herself, and offers a bit of the unexpected! She also has amazing style - so we've asked her to pick a selection of her favorite shoes!
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Meet our newest “It Girl”, Zandi De Jesus, who is an inspiration to say the least. Zandi is a mother, a musician, a UCSD alum, a blogger, beachgoer, L.A. native and Breast Cancer Survivor. Zandi received news that she had Stage 3, Grade 3, Her2+ Breast Cancer when she was only 27 years young. Rather than succumbing to fear and doubt, Zandi used her illness as an impetus for personal growth and self-expression. While changing the fate of her own life by remaining strong and positive, she in turn has inspired others through sharing her experience battling Breast Cancer on her blog, www.onceuponaboob.wordpress.com.
Zandi’s strength, positive outlook, amazing sense of personal style and ability to still look to help others in her time of need, made her the obvious choice for our October “It Girl”.
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Our Interview with Zandi:
Where did you grow up?
I grew up in Los Angeles and spent most of my childhood in Northridge. After the earthquake, we moved to Lancaster. After high school, I moved to San Diego for college, where I attended UC San Diego as a theatre major.
What do you do now?
Right now I am working an admin position at a Physical Therapy office. I was touring nationally as Marcy Park in “The 25th Annual Putnam County Spelling Bee” (a Tony Award-winning Broadway musical), but then I settled down and got married and had my son, Max. My current job allows me to provide for Max and is understanding with my cancer treatment and recovery so I can continue writing music on the side. I am currently writing an album that has a lot to do with my cancer journey. Eventually, I would love to get back to doing something more creative.
WATCH ZANDI LIVE
Subscribe to Zandi’s music channel on you tube here: [http://www.youtube.com/user/zsos].
Most of Zandi’s current music was a collaboration between her and her brother-in-law, who she stayed with during her recovery period. She describes her current works as Folk-Pop, different from her usual Jazz-Pop style. Her new album is more introspective, which matches more what she was going through emotionally.
Does Max love your music?
He actually doesn’t love when I play because he wants me to pay attention him, but he likes to hold the microphone with me.
Are you more of a flats, heels, or boots kind of gal?
Because I am 5’ tall I don’t wear flats because I want to be taller. People think I am a lot younger than I am with flats. Wedges are my favorite. I love boots too, but they have to have a wedge.
What is your favorite Blowfish style?
I picked the “Inspiration” because I love the wedged boot look, and all of the detail. I also love the Iris t-strap wedge in nude. This style is cute, girlie, and versatile.
What are your favorite things to do in L.A.?
I love going to the beach! I have a deep appreciation for the ocean and water because it calms me down. I like to sit on the beach and watch the people, and the water, and enjoy the sun. During my treatment I would go to Whole Foods, pick up food and have a picnic to just appreciate life. When I am stressed I love the batting cages. And I also love heading to West L.A. for jam sessions with my band mates.
When were you diagnosed with Breast Cancer?
September 15th 2011.
What was going through your mind when you got your initial diagnosis?
To be completely frank, I thought I was going to die. I hadn’t been exposed to cancer too much. I just thought it meant you were going to lose your hair and then die. I thought, "I want to see my son grow up and get married." After I snapped out of it and found out the prognosis was good, I thought, “What is the plan of attack? I need a positive attitude and determination. “
What inspired you to start your blog?
I have a large family, so on the initial day of diagnosis, I called my parents, 4 sisters, 2 close cousins, and my voice was so hoarse from telling the story over and over. That is why I started the blog so I could let them know how I was doing because they were all praying for me and supporting me. It turned into something really therapeutic and different in terms of awareness. I didn’t realize that breast cancer affected so many younger people. My blog spread the word and let people know that.
“I wanted to be able to refer back to my blog to remind myself what I went through. I fought for my life and there is no reason to be afraid any more.“
What kept you strong throughout your recovery process?
My son 3 year old son, Maxwell. He is so funny and loveable. I never lied to him about where I was going or what I was doing. I never dumbed down anything. I would say “You have to be careful because I just had surgery” or "Mommy is sick and needs to go to the doctor." He really kept me going.
Did you know anyone else who had cancer and how did that affect you?
My aunt is going through breast cancer, but she has opted out of chemotherapy. Also my Dad’s sister had cancer, my best friend’s dad passed away from lung cancer that metastasized to his brain, and a good friend's mom from college had colon cancer and died.
“[Cancer] doesn’t discriminate. It can happen to anybody.”
I also met a lot of beautiful breast cancer survivors throughout my recovery process. Kimberly from Susan G. Komen is amazing and doing big things. Being around people who know what it is like to go through cancer treatment was crucial. Around these people I could be vulnerable; I could let out the sadness, pain and hurt. Having these people in my life was really important.
How did the response and support you got through your blog affect your recovery process?
It was so uplifting to know that my blog was reaching people, touching people and even making people cry. Being a spokesperson and a voice for young people with cancer made me feel that I was making a difference and going through this for a reason. I don’t wish it on anyone, but it was a blessing in disguise. I can reach out to people through this disease. This made me more responsible about writing more and feeling obligated to say something. It really kept me in check and kept me going.
If you had to do it again, would you do anything differently?
No. I think everything happens for a reason and I wouldn’t be who I am today without going through all of that. I think I had a really good cancer experience. I have a great family and a great job that supported me when I needed to be out of the office. I am now in a place where I can speak about it and be happy.
Where do you see yourself in 5 years?
I hope to be happy, healthy, cancer free, making music, and speaking to young people about awareness and prevention. I don’t know where I will be in terms of my career, but I am a very creative person so would like to be in the creative industry, whether singing, acting or writing. I think when Max goes to school I will be able incorporate this experience into my life through a creative platform.
What do you think was the most important thing you took away from this experience?
“There was no other choice than to be positive. That got me through every single challenge, trying to find a positive ray of sunshine in the midst of the storm.”
The most important thing to keep in mind is a positive attitude. When you have cancer it is so crucial for your recovery to stay positive; you need to believe that you are going to get better. So much of your recovery process has to do with your outlook, people don’t want to be there for you when you are down and negative. If I would ever write about something horrible on my blog, I would try to write about something that I was thankful for, or something that was funny at the end of every entry. I thought about the blessings, I thought about the positive.

What kind of advice do you have for young women dealing with Breast Cancer now?
“When you are going through your treatment it helps to do something to make yourself to feel feminine and beautiful. Treat your breast cancer warrior to a makeover day, a new outfit or a pair of shoes.”
I was just telling my coworker, I used to have really long hair and bangs. It was so traumatizing to lose all of my hair and look so sick. It was so important for me to do my nails or put on makeup, and have friends and family to make me feel pretty. I wrote an entire blog post about shoes, about how every time I finished a treatment I wanted to treat myself to a pair of shoes. [Read that post here]
Zandi's story warms our heart, gives us hope, and finds us feeling grateful for the beauty that surrounds us. Follow her story here and listen to her music here. Share her story and remember why it is so important to have a positive outlook! When life gives you lemons... <3

Hey guys! It's Elise, back with another edition of our Style Off series! This one is a battle of the boots! Janee from Yellow Bird Yellow Beard styled a pair of our new Kanne boots with some yellow tights and a mushroom-print dress. Valentina from Valentina Duracinsky also paired our boots with yellow tights, but she chose the style Kick Back instead.


Kanne is knee-high and keeps you proper with equestrian styling and a full zipper up the back, while Kick Back lends a more relaxed look with the slouchy fit and buckles. I'm eyeing both myself and I want to know, which boot do you like best?? Let me know in the comments below!
xx
Margaret Cho is amazing. This quote gives me goosebumps everytime I read it. #nuffsaid

Find out more: www.margaretcho.com // Quote originally found here
Have you joined the revolution yet?
xx
I love how nostalgic music can make me feel. My musical tastes tend to run in phases; I get stuck on one artist for a period of time before moving onto the next. Don’t get me wrong, I have a very diverse musical palate, but there are always those artists that just seem to speak to you like they know exactly what you’ve been through. Dave Matthews Band was my first major obsession throughout my high school days, Regina Spektor got me through freshman year of college, Deb Talan was that summer full of heartbreak and then came Ben Taylor, love child of James Taylor and Carly Simon, getting me through graduation and my transition into the “real world”.

As I was getting ready to graduate, I started getting tired of small town Oxford, OH and began making trips to Chicago to see live music and get a taste of city life. During one of my visits I went to a Ben Taylor concert. My best gal pal Katelyn and I were obsessed with his song “Safe Enough to Wake Up”, which we would listen to on repeat while driving aimlessly into the cornfields of Indiana.
“If you’d like to come out on the ocean with me, I know some places that you’d have to go to believe. And if you’re feeling afraid then we can wait ‘til you’re dreaming and getcha one of them yellow submarines…”
The lyrics are whimsical and the song just goes down easy. When we arrived at Martyrs for the show tickets were sold out, but I was determined. We drove 5 hours from Oxford to Chicago to see this concert and I was not about to leave without a fight. We waited outside the venue looking for a miracle, and out walked Ben Taylor himself. I approached him in classic stalker fashion and asked him if he remembered seeing a message I sent him about a poster I had designed for him. Miraculously, he said yes and invited us onto his tour bus and provided me with an address so I could ship him the original artwork. He also performed “Safe Enough to Wake Up” right there in the tour bus, fumbling through it (he said he hadn’t played it in quite some time), and encouraging us to sing along. Then, he walked us into the venue and put us on “the list”. We were in!
At the time, this was one of the most exciting moments of my life. Looking back at it now, it is a memory I will never forget and probably partly the reason I ended up moving to Chicago after graduation. At the time, it just felt “meant to be”. After I finalized my plans to move to Los Angeles this summer, my girl Katelyn called me to let me know that Ben Taylor was performing in West Hollywood the week after I was due to arrive. Coincidence? I think not. Everything happens for a reason in my opinion. I had to go!
So, last Thursday I left work on time and got ready to head over to Largo at the Coronet for the Ben Taylor show. As soon as we arrived, I knew this would be a completely different experience than the last show. The venue was a theatre, with assigned seats, no alcohol permitted and a strict no photography policy- much different than the loud, drunken bar scene setting of our last rendezvous. Throughout the set, I began noticing subtle differences in his songs, his voice and his between-song comic banter.
Throughout the show he talked much more openly about his father, as if he accepted they were one in the same rather than trying so hard to establish a distinction. As I sat in the theatre listening and seeing how much Ben Taylor had grown as an artist, all I could think about was how much I have grown since our last encounter. I am still the same person in many ways, but older, stronger, and wiser- or so I would like to think. ;)
I felt a strong sense of pride as I sat listening, coming to realize I had followed my heart and ended up right where I belong. Sitting next to Katelyn, my amazing roommates, and my uber supportive boyfriend, everything came full circle and I knew there was nowhere else I would rather be! So if you like “SSS’s” (sensitive singer songwriters), give Ben Taylor a listen and perhaps his words will allow your mind wander to a happy place too!
We've been feeling a bit sad here that summer is nearly over, but the fact is that it isn't over yet - we still have until the 22nd! In honor of this, I figured I would compile a list of summery things to do before the season is officially over!

-Have one last bbq
-Jump in a pool (or lake or ocean)
-Grab your friends for a picnic at a park
-Attend an outdoor concert or movie
-Take a lesson that you've been meaning to (tennis, paddleboarding, surfing)
-Go on a hike
-Wear your sundresses a few more times
-Go berry picking
-Go on a bike ride or roller blading
-Eat an ice cream cone (real ice cream, not frozen yogurt!)
-Take an outdoor yoga (or any activity) class
-Roast marshmallows
Do you have anything to add? Let us know in the comments!