As it gets closer to fall, the Blowfish crew gets stoked to launch our Fall 2010 collection. We love shoes of all forms, sandals, flats, heels, brogues, moccasins...anything and everything really. But our first and truest love is boots and booties...and we have some gems coming out soon!!

One trend that is going to be huge for Fall 2010 is SHEARLING. It popped up all over the runways: as a full jacket, as a trim, on sleeves, collars, and anything designers could think of.

I especially love this trend because I'm 100% down for anything cozy. When the weather gets nippy all I want to do is hibernate...or dress like a bear to resist the hibernation urge. And I would LOVE a pair of shearling boots to put my tootsies in but, no offense to anyone, Uggs are just not my style. They're just boring and not very cute to me. So when I spied a beautiful pair of Blowfish boots lined with shearling in the fall line, I was STOKED. Finally, I'll have some warm and cozy chillout boots...that are actually cool and stylish as well! HOORAY! The style is called Herozen and you can only get it here. 

xoxoxo sending lots of love your way!