Here is our video lookbook from our Fall 2012 photoshoot which was inspired by the German fairytale Snow White & Rose Red!

Want to read about the inspiration for our photoshoot? Click here 

This is terrible. It makes

This is terrible. It makes the company look like amateurs.
August 10, 2012 - 11:51 - Twitter - Facebook

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Today we have an interview with Karen, who is our Head of E-Commerce here at Blowfish Shoes. You guys will really like her, she is sweet and funny and often has good advice - see for yourself, below (my questions are in grey, and her answers are in red).

You can also check out Karen's Tumblr here and her Twitter here!

Where are you from?
LONDON!!!!!! The best city in the world! Haha. Well obviously I’m biased as I was born and bred there.... And we’re hosting the Olympics this year so it must be great ;) Be sure to watch! Anyway yes I’m born, bred and raised in London and my parents are from the Philippines. I’ve worked in the US for over 4 years. YIKES!

What do you do at Blowfish?
I’m the Head of Ecommerce, some might say Director, but I’m not so much a fan of titles so lets go with “Head of..” I run the website with an awesome team, and help oversee marketing and PR strategies too. I wear a few hats!

How did you get started at Blowfish?
My English accent got me the job. Just kidding! Where to start.. I worked at Office Shoes in London in their Head Office, if you don’t know about them they are a footwear retailer and sell some cool shoes of their own including brands like Blowfish! I was at university and worked at Office Shoes in their retail stores. I graduated and had that whole “UH OH, NOW WHAT SHALL I DO WITH LIFE!!” freak out. My manager at the time told me to apply for their HQ and get my foot in the door so I did and got a job.  A year or two later I saw lots of my friends start travelling and doing fun things whilst I myself had chosen a different sensible route and had leaped straight into a job/career.  I got the travelling bug and wondered if there was a way that I could travel/experience a new country or environment and at the same time further my career that I had started building.  My awesome mentor/director/boss at the time helped me apply for brands around the world, and after a few calls, emails, meetings, Blowfish and I met, hit it off and I moved to America to work at Blowfish. (I’m excluding some stressful details like interviews, paperwork, visa’s etc) but that’s how I ended up here. The moral of my story is if you want something bad enough, work hard enough and you might just get it. I’ve been at Blowfish for almost 5 years and worked in a bunch of areas allowing me to learn a lot about the industry and business. The brand and I have grown up together that’s for sure. :)

Did you always want to work in the footwear industry?
You know, from the age of 16 onwards I had always worked in retail stores and they happened to all be footwear/sneaker stores. So maybe I was just drawn to footwear. I did not think it would become a career. I was going to be a teacher or go to law school or even work at a bank! Those were random options I was toying with. The more I learnt about footwear though the more I grew to appreciate everything about shoes and so it’s safe to say whilst maybe I didn’t always want to work in the footwear industry, I am glad now that I do :)

What do you like best about your job?
Getting to see shoes, colours and materials early, and also trying on lots of shoes! My phone constantly rings from family and friends wanting shoes too which I’m totally cool with – that’s another perk! I’m about to sound super corny but one of the reasons I like my job is I love the team I work with (you know who you are!).  They are smart, good people and we work awesome together.  Oh and again super corny but I love it when I randomly help out customers and they are pleased with their purchases. I’m obviously a customer myself and I really appreciate great product and service so like hearing when we do too.

Which do you prefer, heels or flats?
Because I grew up in a bustling city I would say flats because then I could run around and cause havoc easily! However since moving to America and not having to walk around as much (LA is a drive about town kinda place) I’ve been wearing heels lots more. I’m a tiny 5”1 so heels help me see above peoples heads! (sometimes.)

What are your favorite things to do in LA?
I have three, one is going to the beach. Again because I didn’t grow up with a beach culture around me, it’s a total privilege of living in Socal. Even if it’s not laying out in the sun with friends,  I run by the beach in the evenings and it totally clears my head – I love that. Second is eating out! LA has some great restaurants, bars,  I’m on yelp and I like reading up on new places as well as the old tried and true. It’s an expensive thing to like doing, but every now and then it’s nice to splurge. Lastly – hiking! It’s good for you, free and the views of the ocean / LA are great.

 Favorite band?
Currently obsessed with Frank Ocean, The xx and Atmosphere. I have always loved Slum Village, Nujabes, Phoenix, Amy Winehouse, John Legend and The Roots. I’m an old school hip hop, rap, rnb girl at heart but I love listening to everything and anything!

What is your dream job (besides your current one of course!)?
I would LOVE to be a theatre stage manager, that’s my dream.  I’ve always loved theatre and the live production it entails, nothing filmed over and over or crazy edited over a year -  just live acting and performing.  I’m a huge fan of live music, theatre, anything live really even sports! Being a stylist would be cool too!

Do you guys have any questions for Karen? Send them our way and we'll get her to answer them!

Hi Rocio! Please email us at

Hi Rocio! Please email us at and we will see how we can help you!!! Thanks - Karen
August 9, 2012 - 17:21 - Twitter - Facebook

hi Karen something happen to

hi Karen something happen to me on my holidays. i lost my blowfish shoes (sandals) . i bought them in london two years ago. the were turquoise with a bow . i remember the were also at the shop in black and also in red. i just felt in love with the turquoise ones. hope you can help me . lots of love Rocío
August 7, 2012 - 21:54 - Twitter - Facebook

Hi all! Carolyn - Trust you

Hi all! Carolyn - Trust you to ask a question like that! To be honest I don't totally understand your question so I'm going to answer how I see fit.. ;) A few years ago there was a definite distinction between trends in North America and Europe. Street style is still different, but trends are more inline with each other across continents now due to the aid of social media and the internet. Fashion sites and blogs bridge the gap and allow girls to access style info from all across the globe. From a marketing perspective you'll have to market to whoever your consumer is in whatever country, though hopefully when building a brand your voice remains consistent no matter what country you're audience is in. Sean - Meeting crazy new friends from Texas! Arthur - You're now in SF and doing well yourself! Thanks for the comments guys!
August 7, 2012 - 09:11 - Twitter - Facebook

Also an old friend of

Also an old friend of Karen's, who happened to move from London to the US a year after her ;) We've both worked extensively in fashion in London and the US, and I'm sure Karen will agree that there are some striking differences in customers choices! My question is, I'm curious to hear what you think the differences are in fashion trends between North America and Europe, from a marketing perspective? :)
August 6, 2012 - 17:55 - Twitter - Facebook

Name your favorite Vegas

Name your favorite Vegas memory
August 6, 2012 - 17:37 - Twitter - Facebook

A friend of Karen's from

A friend of Karen's from London! Great to see her doing so well! :)
August 6, 2012 - 16:05 - Twitter - Facebook

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Hi Debbie I'm glad that

Hi Debbie I'm glad that you're interested in our shoes!!! Unfortunately we do not carry wide sizes just the medium width that is shown on the website. We do make kids shoes, but those are only available in-store through our retailers. You can call our customer service line at 1-877-725-6934 & they can definitely help you find a store in your area that sells our kids line!
August 13, 2012 - 12:51 - Twitter - Facebook

Hi I am new to your site &

Hi I am new to your site & like what I see, but just wondering do you carry and wide sizes & how about kids shoes
August 3, 2012 - 23:19 - Twitter - Facebook

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 Alright. Maybe not ALL time. But these two recipes have been on heavy rotation in my house as of late. I'm a sucker for all things sweet, and these cookie and brownie recipes pretty much entail everything I love about the world of baked goods.

Flourless Zucchini Brownies

Dude. Don't even think about knocking the whole flourless and/or zucchini thing until you try these. They are easily one of the greatest brownies I've ever baked myself, AND they're kinda sorta good for you. These come from Delighted Momma, and you can see the recipe here. Basically, the key ingredients are almond butter, honey, and chocolate chips. TRY THEM. I promise you will be pleasantly surprised.

White Chocolate Coconut Cookies

Definitely my favorite cookie of all time. They're buttery with the perfect amount of white chocolate goodness, and the best part, they are soooo soft. Like heaven. All up in it. This recipe comes from Jamie Cooks It Up, and you can see the entire recipe here. I have no shame in admitting that I believe heaven consists of a neverending pile of these cookies. Try them. NOW!

What are your favorite cookie and/or brownie recipes? Let's hear it and indulge ourselves!

I love anything with coconut

I love anything with coconut and now that I have discovered these, I might actually have to get in the kitchen and make them. Thank you for sharing this recipe.
August 11, 2012 - 17:56 - Twitter - Facebook

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We have a pretty casual office which is one of my favorite things about working here; I can come to work wearing whatever I want! The formula for my outfit below: denim shorts + quirky tee + oxford shoes is basically my favorite thing to wear to the office. It's comfy AND stylish!

Mickey Shirt from Urban Outfitters

Denim Shorts from Forever 21, Belt from American Apparel


Shoes by Fugu Malibu available from Free People

What do you love to wear to the office?


Hi Lisette! Sorry!!

Hi Lisette! Sorry!! Unfortunately, we won't be bringing the "Humvee" back. We usually design new versions of older styles for the next season, we're starting to post new Fall 2012 boots on our website though! So hopefully you can find something you like in our new designs!
August 2, 2012 - 13:09 - Twitter - Facebook


July 31, 2012 - 21:44 - Twitter - Facebook

i with we i could wear

i with we i could wear something like that to the office :)
July 30, 2012 - 12:16 - Twitter - Facebook

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