Video Embed: 

 Ever since I can remember I've loved Grace Slick. Her voice is incredible and her style completely encompasses everything I love about the 60s.


 She's one spectacularly psychedlic lady, and I kind of wish I could just have her entire wardrobe. Who's your style icon lately?

so many people love to wear high heels in each and in every style which makes our style very perfect,,.!! visit our fashion site for getting high heels in each and in every style..!!
September 25, 2013 - 02:36 - Twitter - Facebook

What's on your mind?

To prevent automated spam submissions leave this field empty.

A couple weeks ago, I got to plan my very first event for Blowfish! It was the Fall Preview Party 2012, we invited LA bloggers & a few editors from fashion websites to preview our Fall 2012 collection. There were snacks, drinks, a photo booth & even a live DJ. Each attendant received a goodie bag which had nail polish that was sponsored by OPI & some other goodies, as well as a free pair of Blowfish shoes! So when you have good food, good music, & awesome company it always ends up being an amazing night! I want to thank all who came & made the night special!

My favorite part of planning this event was being able to design everything, from posters, to table signs & the invitations!

Karen & I mingling with the guests!

The shoe display

Thanks a million to these girls who helped me plan this event, it wouldn't of been able to happen without them!

it all looks so great

it all looks so great
August 13, 2012 - 18:00 - Twitter - Facebook

Everything looked so lovely!

Everything looked so lovely! You did an amazing job :) -AW
August 13, 2012 - 17:27 - Twitter - Facebook

Looks like you had a blast!

Looks like you had a blast! <3
August 13, 2012 - 13:19 - Twitter - Facebook

What's on your mind?

To prevent automated spam submissions leave this field empty.

Hey guys. I want to tell you about something, nothing earth-shattering, but it's been making a huge difference in my life lately.

                      You ready?


Yup. That's it. 

Can I tell you about when I finally realized how crucial this was? [Thanks in advance!]

I went to the Lightning in a Bottle music festival over Memorial Day weekend with Logan and with a bunch of friends. It ended up being an amazing and transformational experience, but things started off a little rough.

We arrived late Thursday night, there was no cell phone service, and as it turned out, the friend we were meeting up with had fallen asleep. After trudging around with our stuff without finding him, we ended up finding a random space to camp that seemed really far from everything. We opened our tent to find out that it was broken and totally unusable. Luckily, our friends were awesome and their tent was huge, so they said that we could crash with them. 

We woke up, got rained on because we had decided NOT to put the rain cover on, and decided to go to our cars to charge our cell phones. We somehow timed this journey horribly. You took a shuttle back from the parking lot to the camping area, and we lined up to wait for the shuttle just as the last one was driving away before they took a long break for lunch. By the time we got back to our tent, our short 'trip to the car' had taken well over 3 hours. 

LIB Shrine
A little shrine we found near some of the main stages.

I was frustrated and SO grumpy and felt like I was wasting my money and time. I ended up taking this out on Logan and we argued which just made me feel worse. The couple we were with was about 3 months into their relationship - deep in honeymoon stage. It was messing with my head to see them be cute and cuddly. They were happy and in love with each other and I felt like Logan and I were not happy and not acting very in love. I felt like I was the group's dead weight - the Negative Nancy in the corner who was dragging everyone down.

I'm not sure what it is about events and festivals that makes me like this - I think it's the cost of the ticket - but I put SO much pressure on myself to make everything perfect that I drive myself bonkers. 

A cool crystal // Man of my dreams looking silly :}

Our friends ended up going out to check out some music and Logan stayed with me at camp while I was an emotional mess. I was angry at myself for arguing with Logan, and I was blaming myself for ruining not only my day but his day too. I was in this horrible negative spiral where I was upset about the circumstances and also upset about how I responded to them and then I just got more upset about being upset. Around and around and around. At one point I told Logan that I felt like a worthless pile of black sludge. He tried to help me but I was just overflowing with hate for myself, so he was having a hard time getting through to me. 

I finally said to him desperately, "I don't know how to not be miserable."

He looked at me and said "why don't you just try." I thought he had misheard me, and also thought it was a ludicrous suggetion so I said "try what? Not being miserable?" 

"Exactly," he said.

And I stopped right there. I realized that if I was going to get out of this negative trap, I needed to REVERSE my thinking. 

Instead of thinking that we were wasting our festival money by spending time in camp and not seeing bands all day, I decided to be grateful that I could afford a ticket in the first place.
Instead of thinking that I wasn't doing all I could to make things awesome, I decided to be grateful that it was only Friday and I was off of work and had a 4-day weekend ahead of me.
Instead of feeling sorry for myself that our tent was broken, I decided to be grateful that our friends kick serious butt and let us camp with them.
Instead of feeling upset about things with Logan, I decided to be grateful that he was willing to stay with me for hours and get me sorted out. 

I started crying again as these feelings of gratitude washed over me, and as I explained my feelings to Logan I realized one more thing that I needed to be grateful for: me. Just as I was. Imperfect, sometimes grumpy, sometimes a crying mess, but ME. I needed to be grateful for MYSELF as well. 

[via the gorgeous Kaelah Bee]

[Cue more crying (of course) followed by hugs for days and jubillant dancing with friends.] 

Happy again...even without makeup on!

You might be saying to yourself "Ok Elise, enough about your festivals, get on with it...WHAT DOES THIS MEAN FOR REAL LIFE?"

Choose gratitude! Choose to focus on the haves rather than the have nots. If feeling grateful isn't your default emotion, that's okay. That's normal! I think most people end up focusing on what they want or need rather than what they already have. Some of the richest people are the most unhappy because they are never satisfied, and that's a bummer of a negative cycle to be trapped in! 

[again via Kaelah Bee]

So, your homework is this: for the next week, write out a gratitude list every morning before you leave the house. Take time to check in with yourself mentally, and focus on all the AWESOME that is taking over your life! Report back and let me know how it goes! 

xx sending tons of love to all of you! 

What's on your mind?

To prevent automated spam submissions leave this field empty.

 Here is our video lookbook from our Fall 2012 photoshoot which was inspired by the German fairytale Snow White & Rose Red!

Want to read about the inspiration for our photoshoot? Click here 

This is terrible. It makes

This is terrible. It makes the company look like amateurs.
August 10, 2012 - 11:51 - Twitter - Facebook

What's on your mind?

To prevent automated spam submissions leave this field empty.


Today we have an interview with Karen, who is our Head of E-Commerce here at Blowfish Shoes. You guys will really like her, she is sweet and funny and often has good advice - see for yourself, below (my questions are in grey, and her answers are in red).

You can also check out Karen's Tumblr here and her Twitter here!

Where are you from?
LONDON!!!!!! The best city in the world! Haha. Well obviously I’m biased as I was born and bred there.... And we’re hosting the Olympics this year so it must be great ;) Be sure to watch! Anyway yes I’m born, bred and raised in London and my parents are from the Philippines. I’ve worked in the US for over 4 years. YIKES!

What do you do at Blowfish?
I’m the Head of Ecommerce, some might say Director, but I’m not so much a fan of titles so lets go with “Head of..” I run the website with an awesome team, and help oversee marketing and PR strategies too. I wear a few hats!

How did you get started at Blowfish?
My English accent got me the job. Just kidding! Where to start.. I worked at Office Shoes in London in their Head Office, if you don’t know about them they are a footwear retailer and sell some cool shoes of their own including brands like Blowfish! I was at university and worked at Office Shoes in their retail stores. I graduated and had that whole “UH OH, NOW WHAT SHALL I DO WITH LIFE!!” freak out. My manager at the time told me to apply for their HQ and get my foot in the door so I did and got a job.  A year or two later I saw lots of my friends start travelling and doing fun things whilst I myself had chosen a different sensible route and had leaped straight into a job/career.  I got the travelling bug and wondered if there was a way that I could travel/experience a new country or environment and at the same time further my career that I had started building.  My awesome mentor/director/boss at the time helped me apply for brands around the world, and after a few calls, emails, meetings, Blowfish and I met, hit it off and I moved to America to work at Blowfish. (I’m excluding some stressful details like interviews, paperwork, visa’s etc) but that’s how I ended up here. The moral of my story is if you want something bad enough, work hard enough and you might just get it. I’ve been at Blowfish for almost 5 years and worked in a bunch of areas allowing me to learn a lot about the industry and business. The brand and I have grown up together that’s for sure. :)

Did you always want to work in the footwear industry?
You know, from the age of 16 onwards I had always worked in retail stores and they happened to all be footwear/sneaker stores. So maybe I was just drawn to footwear. I did not think it would become a career. I was going to be a teacher or go to law school or even work at a bank! Those were random options I was toying with. The more I learnt about footwear though the more I grew to appreciate everything about shoes and so it’s safe to say whilst maybe I didn’t always want to work in the footwear industry, I am glad now that I do :)

What do you like best about your job?
Getting to see shoes, colours and materials early, and also trying on lots of shoes! My phone constantly rings from family and friends wanting shoes too which I’m totally cool with – that’s another perk! I’m about to sound super corny but one of the reasons I like my job is I love the team I work with (you know who you are!).  They are smart, good people and we work awesome together.  Oh and again super corny but I love it when I randomly help out customers and they are pleased with their purchases. I’m obviously a customer myself and I really appreciate great product and service so like hearing when we do too.

Which do you prefer, heels or flats?
Because I grew up in a bustling city I would say flats because then I could run around and cause havoc easily! However since moving to America and not having to walk around as much (LA is a drive about town kinda place) I’ve been wearing heels lots more. I’m a tiny 5”1 so heels help me see above peoples heads! (sometimes.)

What are your favorite things to do in LA?
I have three, one is going to the beach. Again because I didn’t grow up with a beach culture around me, it’s a total privilege of living in Socal. Even if it’s not laying out in the sun with friends,  I run by the beach in the evenings and it totally clears my head – I love that. Second is eating out! LA has some great restaurants, bars,  I’m on yelp and I like reading up on new places as well as the old tried and true. It’s an expensive thing to like doing, but every now and then it’s nice to splurge. Lastly – hiking! It’s good for you, free and the views of the ocean / LA are great.

 Favorite band?
Currently obsessed with Frank Ocean, The xx and Atmosphere. I have always loved Slum Village, Nujabes, Phoenix, Amy Winehouse, John Legend and The Roots. I’m an old school hip hop, rap, rnb girl at heart but I love listening to everything and anything!

What is your dream job (besides your current one of course!)?
I would LOVE to be a theatre stage manager, that’s my dream.  I’ve always loved theatre and the live production it entails, nothing filmed over and over or crazy edited over a year -  just live acting and performing.  I’m a huge fan of live music, theatre, anything live really even sports! Being a stylist would be cool too!

Do you guys have any questions for Karen? Send them our way and we'll get her to answer them!

Hi Rocio! Please email us at

Hi Rocio! Please email us at and we will see how we can help you!!! Thanks - Karen
August 9, 2012 - 17:21 - Twitter - Facebook

hi Karen something happen to

hi Karen something happen to me on my holidays. i lost my blowfish shoes (sandals) . i bought them in london two years ago. the were turquoise with a bow . i remember the were also at the shop in black and also in red. i just felt in love with the turquoise ones. hope you can help me . lots of love Rocío
August 7, 2012 - 21:54 - Twitter - Facebook

Hi all! Carolyn - Trust you

Hi all! Carolyn - Trust you to ask a question like that! To be honest I don't totally understand your question so I'm going to answer how I see fit.. ;) A few years ago there was a definite distinction between trends in North America and Europe. Street style is still different, but trends are more inline with each other across continents now due to the aid of social media and the internet. Fashion sites and blogs bridge the gap and allow girls to access style info from all across the globe. From a marketing perspective you'll have to market to whoever your consumer is in whatever country, though hopefully when building a brand your voice remains consistent no matter what country you're audience is in. Sean - Meeting crazy new friends from Texas! Arthur - You're now in SF and doing well yourself! Thanks for the comments guys!
August 7, 2012 - 09:11 - Twitter - Facebook

Also an old friend of

Also an old friend of Karen's, who happened to move from London to the US a year after her ;) We've both worked extensively in fashion in London and the US, and I'm sure Karen will agree that there are some striking differences in customers choices! My question is, I'm curious to hear what you think the differences are in fashion trends between North America and Europe, from a marketing perspective? :)
August 6, 2012 - 17:55 - Twitter - Facebook

Name your favorite Vegas

Name your favorite Vegas memory
August 6, 2012 - 17:37 - Twitter - Facebook

A friend of Karen's from

A friend of Karen's from London! Great to see her doing so well! :)
August 6, 2012 - 16:05 - Twitter - Facebook

What's on your mind?

To prevent automated spam submissions leave this field empty.